Monday 3 May 2010

Evaluation question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Our main focus when doing our preliminar task was to fit in certain camera angles. With this being a success we produced the film pening sequence. I have learnt alot in this time that will help me in future media projects. Over the course of the project m knowledge of camera angles and shots has improved vastly. I began with a basic understanding of such shots as close up and mid shots, however know i have learnt establishing shots, low angle shots and piont of view shots through the production of our product.

I have also learnt more than just a basic understanding of how the film production world works. I now realise the time it takes to get different scenes and shots right and the time that must be taken to get it right. The filming proccess took around 5 days of filming. The scene came to around 2 minutes 50 seconds and that shows the extent of time it would take to film a whole feature film.

The software we used to edit the footage was something i had never used before and as a result i had to learn many new skills involving that. I learnt how to cut and move around different parts of the fottage, edit and import music into the scene and use different colour filters whilst editing. I have realised the skill needed to create a media product, however if you practise that skill whilst producing a product it can become very familiar and easy.

Overall i have learnt alot since the preliminary task part of producing our final product. I have learnt new skills whilst editing and filming, whilst at the same time increasing my knowledge of the film industry itself.

Evaluation question 6

What have you learnt about technology from the process of producing this product?

Through the process of producing this product i have learnt many things about technology. Firstly i learnt how to operate a camera. During the preliminary task we filmed using a handheld camera, which was fairly simply to film with, however when filming the opening scene we used a much more technologically superior camera. The technology was hard to use at first however with practise it became easier. The end product shows that using this camera was a good idea, due to the better picture and sound quality.

I also learnt how to use computer software to create and edit the opening scene. First i learnt how to transfer the footage from the camera to the computer, which is done by connecting the two with a USB cable and letting the software record the already recorded footage from the camera. We used the editing softwae called Sony Las vegas movie studios 9.0 to edit the opening sequence. Whilst doing this i learnt many aspects of the process including how to cut and move around different parts of the footage. I also learnt how to use different colour and lighting filters in the software, that i used to make the film appear through a grey filter. The grey filter made the film apppear to be more moody and atmospheric.

After editing the footage i learnt how to use different technology to edit the sound in our product. I used the software called Audacity that was free to download from the internet to edit the sound. I learnt how to import music into it and as a result mix it to how i wanted it to sound. In the editing software i also learnt how to mute sound that was recorded by the camera, while leaving in noises that i wanted to be heard, e.g the sound of Dan jumping the gate. I then imported the sound into the software and played it over the footage.

Through the process of producing this product if i had not learnt new skills with technology i simply would not have been able to complete it. Technology will always keep changing and improving, i have learnt that i must keep learning new skills through first hand experiance using these technologies.

Evaluation question 5

How did you attract or address your audience?

Through the production and editing processes of our media product we thought about snergy. This meant that if our product was real we would have had to come up with a marketing and advirtisment campaign. Existing products that we looked at in the research stage of production showed us that films use posters, trailers and other merchendise to attract their audience. I created an advirtisment poster that includes the films name, an image relating to the film and its release date. The fact the film is released on hallaween would address all horror fans that this is indeed a film that fits into the horror genre and as a result more people would pay to watch it. We got the inspiration for this from existing horror film promotional posters.

We also would create a film trailer to address our audience and make them aware of the release of our product. Film trailers often show a variety of short clips from different parts of the film, alerting people as to what the film is about. In many of the horror film trailers we watched whilst researching the genre we found that they use shots that would attract horror fans including suspenseful shots and jump scenes. Unfortunately we only created a film opening and thus didnt have enough footage to create a real trailer, however we gained enough knowledge that when creating a real product we would do to attract and address the audience.

We also made the public aware of our product on social websites such as facebook, where we posted the scene we created and let people watch it for free. By letting the public see a short clip from an up and coming film, producers can gain alot more profit as it attracts more people to want to watch the whole product. The best way to attract and address your audiance is to make the film known to the public through posters, trailers and sneek peaks, after this word of mouth will spread and many will pay to watch your product.