Through the production and editing processes of our media product we thought about snergy. This meant that if our product was real we would have had to come up with a marketing and advirtisment campaign. Existing products that we looked at in the research stage of production showed us that films use posters, trailers and other merchendise to attract their audience. I created an advirtisment poster that includes the films name, an image relating to the film and its release date. The fact the film is released on hallaween would address all horror fans that this is indeed a film that fits into the horror genre and as a result more people would pay to watch it. We got the inspiration for this from existing horror film promotional posters.
We also would create a film trailer to address our audience and make them aware of the release of our product. Film trailers often show a variety of short clips from different parts of the film, alerting people as to what the film is about. In many of the horror film trailers we watched whilst researching the genre we found that they use shots that would attract horror fans including suspenseful shots and jump scenes. Unfortunately we only created a film opening and thus didnt have enough footage to create a real trailer, however we gained enough knowledge that when creating a real product we would do to attract and address the audience.
We also made the public aware of our product on social websites such as facebook, where we posted the scene we created and let people watch it for free. By letting the public see a short clip from an up and coming film, producers can gain alot more profit as it attracts more people to want to watch the whole product. The best way to attract and address your audiance is to make the film known to the public through posters, trailers and sneek peaks, after this word of mouth will spread and many will pay to watch your product.
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