For a real media product to be released for public viewing it would first have to be given a age certificate by the British Board of Film Classification (BBFC). There are 7 possible age certificates that can be given to a film featuring U (suitable for all viewing), PG (Parental guidence), 12A (Children under the age of 12 must be accompanied by an adult), 12 (suitable for ages 12 and up), 15 (suitable for age 15 and up), 18 (suitable for age 18 and upwards) and finally R18 (The same as an 18 however used for films of a sexual nature).
When we were in the process of researching and planning our media product we had to take into account who would be the audience for our final product. Due to it being a post apocalyptic horror film our product would generally fit into the higher age bracket. The frightening theme of zombies and death would be unsuitable for certainly children and even maybe young teenagers. Despite there not being much dialogue in the scene, there is an occasion when bad language is used and as a result again shows that it fits into a higher age bracket. The film would not fit into the 18 age certificate based on the contents of the opening scene, due to the lack of gore and adult themes. For these reasons we decided our film would fit into the 15 age certificate.
I feel that a 15 certificate would be benificial to us as media producers. The certificate doesnt restrict most teenagers from buying and seeing our product meaning it would perhaps generate more profit than if it was given an 18 certificate. Our media product would also have a big audience due to the popularity of the genre. The zombie post apocalyptic genre has a huge fan base which has grown bigger through the years due to films such as Dawn of the dead, Shaun of the dead and 28 days later. This will ultimatelly lead fans of the genre to want to view our film and thus this would increase profits.
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